
I have mentioned earlier that McDonald's is somehow present in every Metro exit in Moscow. So even if you are lost and cannot ask anyone the whereabouts of Metro, you can try to smell the infamous stench of McDonald's frying oil. It will directly lead to a Metro exit nearby.
I think that McDonald's executives has long been aware of localizing their products to boost their profits (just like McKofte in Turkey or McGrek in Moscow...which are actually the same things just in different sauces); but they have missed a real profit maximiser: McVodka
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